CRODA HEALTH CARE

The concept for the second animation was to build upon the established story of "Percy Puffin" and his interaction with the family. We created a storyline in which the puffin reunites with the mother - who is now expecting a baby - and the young children. The focus of the messaging was how PureMax omega-3 fish oils help the mother stay healthy during pregnancy, while supporting brain and eye development in the baby.

30 seconds / 2011

• CASE STUDY: Merck

  • 

    This video was conceptualized to reinforce Merck's credentials as a partner in pharma and biotech development using the customer's voice. It combined on-location interviews with computer-generated animation to highlight key points and reinforce the brand.

    TALKING HEADS / 95 Seconds / 2011

• CASE STUDY: Piramal Healthcare

  • 

    This animation was created to promote Piramal's global expansion of locations and services. In 2009, it was part of an integrated marketing campaign that earned a prestigious pharma industry RX Club award for creativity in promotion. It also won a 2009 Graphic Design USA Award.

    CGI ANIMATION / 60 seconds / 2009